Makit marks the start of a new age. A hand tool brand that emphasizes education through a modular and dynamic visual language that encourages anybody to “go to work.” Along with DIY (Do it Yourself) arises an identity that does not differentiate between genders or wisdom, and where the only requirement for membership is a desire to not leave for tomorrow what may be done today. A set of images and symbols that complement the brand concept and aid in its disclosure while preserving consistency throughout the many apps is born through a minimalist visual style.